News

Kraft receives highest award from WFF

The Women’s Foodservice Forum has announced that Kraft Foods Group Inc. is the winner of the SOAR Award.

March 12, 2015

The Women’s Foodservice Forum has announced that Kraft Foods Group Inc. is the winner of the SOAR Award. The SOAR Award, sponsored by Yum! Brands, stands for Standard-Setters for Opportunity, Advancement and Recognition of women, and annually honors one foodservice company dedicated to attracting, educating and promoting women to the highest positions in the organization.

 WFF presented the award during the 2015 Leadership Conference in Orlando, Florida on March 9th at the Orlando World Center Marriott.

"Kraft epitomizes an organization that 'walks the talk'. Its record of representation of women at all levels of the workforce is something to be admired and emulated," said Hattie Hill, WFF President and CEO. This award is a mark of distinction to a company who lives the WFF mission of advancing women leaders."

"Kraft is committed to having a diverse workforce and an inclusive workplace where employees can meet their professional and personal aspirations," said Fred Paglia, president, Kraft Foodservice NA and U.S. Growth Channels, Kraft Foods Group and WFF Board Member. "We are honored to support the work of WFF, a dynamic, passionate organization committed to gender diversity and inclusion."

The SOAR award is named for Jackie B. Trujillo, a founding member of the WFF, who rose from car-hop to the Chairman of the Board of the largest KFC franchise in history. The SOAR award is the highest honor an organization can receive from the WFF, the announcement said.