Krispy Kreme awards Middle East development rights

WINSTON-SALEM, N.C.—Krispy Kreme Doughnuts Inc. has awarded Middle East development rights to the Americana Group, a regional restaurant, food processing, distribution and retail company. According to a news release, key markets will include, among others: Egypt, Kuwait, Saudi Arabia and the United Arab Emirates.

 

Krispy Kreme's franchise agreement with the Americana Group calls for the development of approximately 100 locations over the next five years, with the first location scheduled to open in Kuwait by early fall. The Americana Group will hold a 100 percent ownership position in the franchise.