News

Krispy Kreme kicks off 45 days of philanthropy

April 4, 2014

For six consecutive years, Krispy Kreme has held a fundraiser to provide summer camp experiences for children with chronic or serious illnesses via its Drive for 45 Campaign.

According to a news release, the campaign specifically benefits the Victory Junction Camp in Randleman, N.C. The 45-day philanthropic effort runs April 5 through May 19 at participating Krispy Kreme U.S. locations.

Victory Junction is a nonprofit organization cofounded by NASCAR racer Kyle Petty and his wife Pattie. The number 45 is a tribute to their son Adam Petty, former NASCAR #45 car driver who lost his life during a racing accident in 2000.

"Each year, chronically ill children from across the country come to Victory Junction to laugh and play and forget about being sick for a while," Lafeea Watson, Krispy Kreme PR and media manager, said in the release. "That's why Krispy Kreme is proud to team up with Kyle Petty and Victory Junction for our annual Drive for 45 Campaign. Please join us in making a difference in the lives of hundreds of children by making a donation at your nearest participating Krispy Kreme location."

Customers can donate to the Drive for 45 Campaign in one of the following ways:

• at checkout:Make a $1, $2, $5 or $45 donation at the checkout at Krispy Kreme locations. A Drive for 45 certificate will be displayed in-store throughout the campaign in recognition of their support;
• "Round Up": Tell the cashier to 'round up' a purchase amount to the nearest dollar. The difference is a donation; and
• Tire Banks: make a pit stop and drop a donation inside a Drive for 45 Tire Bank at a participating Krispy Kreme.