Food & Beverage

Krispy Kreme launches limited-edition Masters of the Universe doughnut lineup

Photo: Krispy Kreme

May 26, 2026

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Krispy Kreme is partnering with Mattel and Amazon MGM Studios to launch a limited-edition doughnut collection inspired by the Masters of the Universe franchise, according to a press release

The Masters of the Universe Collection features three doughnuts available at participating U.S. shops starting May 26.

The promotional lineup includes the He-Man Caramel Crunch Doughnut, an Original Glazed doughnut dipped in red caramel icing with cheesecake-flavored buttercreme and graham-flavored crumble; the Skeletor Double Chocolate Doughnut, an unglazed shell doughnut filled with chocolate custard, dipped in chocolate icing and chocolate cookie crumble; and the Cringer Claw Cookie Dough Doughnut, an Original Glazed doughnut dipped and drizzled with cookie dough icing.

The collection will be available individually or in a custom dozen box inspired by the heroes and villains of Eternia. Customers can purchase the doughnuts in-shop, or order for pickup or delivery through the company's app and website.

"Bringing together the power of the universe and the power of the dozen creates an experience worthy of Eternia," Alison Holder, chief brand and product officer at Krispy Kreme, said in the release. "Inspired by He-Man's legendary spirit, these doughnuts are here to defend doughnut deliciousness with bold flavors and heroic fun in every bite. We're excited for fans and doughnut lovers to rise to the occasion. Heroes act fast, and so should you."

Krispy Kreme operates in more than 40 countries.