STRATEGIC PARTNERS
October 24, 2014
Krispy Kreme today opened its first store in Bogata, Colombia, in partnership with franchise partner IRCC Ltda., a subsidiary of VA! Group. The shop also marks the brand’s entry into South America.
“It feels incredible to be the first Krispy Kreme franchisee in South America. We are eager to introduce this beloved brand and Krispy Kreme’s great-tasting doughnuts to the people of Bogota,” VA! Group President Felipe Baptiste Liévano said in a news release. “We are confident that our fellow Colombians will enjoy the melt-in-your-mouth deliciousness of the hot Original Glazed doughnut, and that the unique in-store experience of the Doughnut Theatre will bring smiles to the faces of guests of all ages.”
Located in Bogota’s Pepe Sierra neighborhood, the 5,100-square-foot Doughnut Factory’s three levels feature indoor and terrace seating for 150 guests accessible by a glass enclosed stairwell and elevators.
