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Krispy Kreme marks Mexico milestone with new international café store design

July 2, 2013

Krispy Kreme Doughnut Corporation today announced that its franchise partner, Taco Holding, S.A. de C.V, will open its 100th doughnut shop on Saturday. The milestone unit is in Cancun and will showcase Krispy Kreme's new international cafe style store design, which includes barista specialists, a kid's zone and a drive-thru.

"We are excited to announce the opening of Mexico's 100th Krispy Kreme store in the city of Cancun," said Jeff Welch, Krispy Kreme president — International. "Taco Holding has done a great job of bringing the one-of-a-kind taste of Krispy Kreme to our loyal customers throughout Mexico. In December of last year, Taco Holding opened the 500th international Krispy Kreme store in the city of Aguascalientes, so we have celebrated two important milestones in Krispy Kreme history with our Mexico team and look forward to celebrating many more in the years to come."

The Krispy Kreme Mexico franchise is owned and operated by Taco Holding, S.A. de C.V, which was named Krispy Kreme's 2012 international franchisee of the year. Taco Holding currently has Krispy Kreme locations in some of the largest cities in Mexico, including Mexico City, Puebla, Cuernavaca, Monterrey, Leon, Guadalajara and Aguascalientes.

"In 2004 we started a dream with the opening of the first Krispy Kreme store in Mexico," said Ramon Soler, executive director Krispy Kreme Mexico and COO of Taco Holding. "Today, nine years later, we confirm our confidence in the Mexican market with our store number 100, in Cancun, Quintana Roo. Together, we have consolidated Krispy Kreme's leadership in our country and today we celebrate this great success."

Since opening its first international location 12 years ago, Krispy Kreme has expanded its brand footprint into 21 international markets across Latin America, Asia Pacific, the Middle East, India and the United Kingdom. Development agreements have also been announced for Moscow, Singapore and Taiwan.

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