News

Krispy Kreme names SVP of franchises

July 7, 2011

Krispy Kreme Doughnuts Inc. has named Cindy Bay as senior vice president of U.S. Franchises and Company Stores. She will report to Jim Morgan, president and CEO.

The promotion puts Bay in charge of domestic franchise operations and real estate, as well as company stores.

Bay has served for the past three years as SVP of Company Store Operations at Krispy Kreme. Prior, she worked with McDonald's Corporation and garnered more than 25 years of experience in multi-unit operations, training and franchising.

"I could not be more confident about Cindy's ability to assume these additional responsibilities," said Morgan. "She has been a major contributor to the progress we have achieved, and we are fortunate to have someone of her caliber on our senior management team. Cindy is both a skilled operator and an experienced leader in franchisee relationships, and I have no doubt that she will continue to do an outstanding job."

Bay will replace Steve Lineberger, who has decided to leave the company after July 29 to focus on personal priorities. Lineberger has served in various roles during his 5-year tenure with Krispy Kreme and is a member of the senior management team.