Food & Beverage

Krispy Kreme partners with Pop-Tarts on doughnut collection

Photo: Krispy Kreme

January 8, 2025

Krispy Kreme has partnered with Pop-Tarts for its Crazy Good Doughnuts collection, according to a press release.

The lineup includes three doughnuts: Pop-Tarts Frosted Strawberry Doughnut, Pop-Tarts Frosted Chocolately Fudge Doughnut and the Pop-Tarts Frosted Brown Sugar Cinnamon Doughnut.

"Krispy Kreme and Pop-Tarts are coming together for the very first time — you know the result will be Crazy Good," Dave Skena, Krispy Kreme chief growth officer, said in the release. "Krispy Kreme and Pop-Tarts fans will love kicking off the year with this delicious collaboration!"

Jessica Waller, general manager, Kellanova Away from Home, said Pop-Tarts aren't just for the toaster.

"Krispy Kreme has done an incredible job bringing this opportunity to life, combining their iconic doughnuts with the beloved flavors of Pop-Tarts to create a truly one-of-a-kind experience for fans of both brands," Waller said in the release. "We're proud of this partnership to bring Crazy Good to doughnuts and doughnut lovers in unexpected ways."

Krispy Kreme is headquartered in Charlotte, North Carolina and has more than 15,500 fresh points of access.