News

Krispy Kreme planting flag in Taiwan market

March 4, 2013

Krispy Kreme Doughnut Corporation announced today that it has entered into an agreement with Huan Hsin Co. Ltd. for the development of 10 Krispy Kreme franchise locations in Taiwan throughout the next five years.

Huan Hsin Co. Ltd. has been doing business in Taiwan, Malaysia and China for the past 30 years with a portfolio of businesses in the restaurant sector, food processing and importation, and electronics manufacturing.

"We are excited to partner with Huan Hsin Co. Ltd. in bringing the one-of-a-kind Krispy Kreme taste and experience to the people of Taiwan," said Jeff Welch, Krispy Kreme president, International. "Hung Chun Hsu and Cheng Chien Hsu have significant experience in the retail food business in China that they will be able to apply in Taiwan. Their passion for customer service and knowledge of the Taiwanese customer are important assets as they bring the melt-in-your-mouth Krispy Kreme experience to the market."

Hung Chun Hsu, president of Huan Hsin Co. Ltd., added that doughnuts are popular in Taiwan.

"Taiwanese people have much experience with Western food and have been consuming it throughout the years. We expect the market to grow quickly for Krispy Kreme through our signature Original Glazed doughnut and premium coffees," he said.

Krispy Kreme has more than 730 locations in 22 countries.

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