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Krispy Kreme to debut in Taiwan this week

December 10, 2013

Krispy Kreme will open its first store in Taiwan on Dec. 12. The new store will be the first of 10 planned Krispy Kreme stores in Taiwan throughout the next five years by the company's new franchise partner, Huan Hsin Co. Ltd.

"We are excited to partner with Huan Hsin Co., Ltd. in bringing the world famous Krispy Kreme taste and experience to the people of Taiwan," said Jeff Welch, Krispy Kreme president — International. "Their significant retail food experience, strong knowledge of the Taiwanese consumer, and passion for hospitality are key assets as they bring the melt-in-your-mouth Krispy Kreme experience to the market. We are excited to see the strong reaction of the Taiwanese consumer to our pre-opening activities and look forward to joining Hung Chun Hsu and Cheng Chien Hsu, the principals of Huan Hsin Co. Ltd. as they turn on the Krispy Kreme Hot Doughnuts Now sign in Taiwan for the first time this Thursday."

Located in Taipei's financial district of Xinyi, Krispy Kreme's new, 2,400-square-foot doughnut café will feature 18 doughnut varieties, including the signature Original Glazed doughnut, plus signature beverages including coffees, teas and iced beverages. The focal point of the store will be a Doughnut Theater viewing area, where customers can watch doughnuts being cooked, filled and topped.

"I was very impressed by Krispy Kreme's unique in-store experience and products when I tried Krispy Kreme for the first time in the United States," said Hung Chun Hsu, President of Huan Hsin Co. Ltd. "We are excited to become Krispy Kreme's partner and to introduce the brand to Taiwan. As the growth of the food and beverage industry continues in our country, Taiwanese consumers are craving new and different flavors."

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