Marketing

Krispy Kreme to release Harry Potter doughnut collection

Photo: Krispy Kreme

August 15, 2025

Krispy Kreme has partnered with Warner Bros. Discovery Global Consumer Products to create a line of Harry Potter-inspired doughnuts. The Harry Potter: Houses of Hogwarts x Krispy Kreme Collection released Monday, Aug. 18, according to a press release.

The doughnuts include:

• Gryffindor Doughnut — an unglazed shell doughnut filled with cookie butter flavored Kreme, dipped in red icing and Biscoff cookie crumble, topped with golden icing drizzles and the Gryffindor crest.

• Slytherin Doughnut — an Original Glazed doughnut topped with chocolate and green buttercreme flavored swirls, chocolate cookie sugar blend, and the Slytherin crest.

• Hufflepuff Doughnut — an unglazed shell doughnut filled with brown butter toffee flavored custard, dipped in golden yellow icing and topped with black chocolate drizzle, cookie crunch, and the Hufflepuff crest.

• Ravenclaw Doughnut — an Original Glazed doughnut dipped in blueberry flavored icing, topped with the Ravenclaw sprinkles and crest.

"We're channeling the beloved magic of Harry Potter and the Houses of Hogwarts for a collection that is truly bewitching," Alison Holder, chief brand and product officer for Krispy Kreme, said in the press release. "But the magic is fleeting, and so are these doughnuts, so don't miss your chance to try them!"

The brand is also releasing a specialty Sorting Hat Doughnut, a filled doughnut, with a mystery-colored Kreme representing one of the four Hogwarts Houses, then dipped in chocolate flavored icing, sprinkled with shimmering gold stars and gold sugar, and topped with the Sorting Hat piece. Take a bite to see which house you will reveal. The Sorting Hat doughnut is sold separately in a limited-edition specialty box, while supplies last.

On Aug. 23, Krispy Kreme invites fans to show their love for all things Harry Potter, with a special Houses of Hogwarts day. Participating shops nationwide will give any fan who reps their favorite House of Hogwarts one free Original Glazed doughnut, no purchase necessary while supplies last.

Krispy Kreme operates in more than 40 countries.