Franchising

Krystal accelerates national growth with openings, franchise focus

Photo: Krystal

June 19, 2024

Southern slider chain Krystal Restaurants LLC is stepping on the gas in its national expansion plans. The company recently opened two locations and has two more slated to debut in the next month, marking a significant push to bring its brand to new communities across the United States, according to a press release.

The expansion began with a restaurant in Mableton, Georgia, followed by a mid-May opening in Calera, Alabama, with a new franchisee. On June 24, Krystal will make its debut in North Carolina with a location in Wilson, a key market for future growth. Additionally, Krystal's largest franchisee will open a location in Arab, Alabama, in July.

These strategic openings highlight Krystal's momentum and its successful partnerships with franchisees. The Mableton and Arab locations feature Krystal's traditional fast-service layout, while the Calera and Wilson locations are integrated into convenience stores in collaboration with Circle K and Valero. This innovative C-store format allows for efficient use of space, improved accessibility for customers and a symbiotic relationship between Krystal and its convenience store partners.

"The future is incredibly bright for Krystal," Josh Kern, CEO of Krystal and SPB Hospitality, said in the press release. "These new locations represent our brand's growth into new and existing markets, allowing us to share our iconic menu with more communities. The dedication of our franchise partners is crucial to our expansion, and our collaboration with them ensures we serve our guests efficiently and effectively."

Krystal remains committed to sustained growth through its proven, efficient layouts and aims to revolutionize the quick-service restaurant industry with innovative designs and a customer-centric approach.

Krystal has nearly 300 units across 10 states.