Marketing

Krystal celebrates Atlanta with collaborative design

Provided

August 31, 2021

Krystal Restaurants LLC is celebrating its Atlanta ties with an immersive restaurant takeover in partnership with Butter.ATL.

Starting this week, Krystal is spotlighting the spirit, history, and traditions of Atlanta at its Northside Drive restaurant. Though born in Chattanooga, Krystal has called Atlanta home for the past several years, according to a press release. Butter.ATL, the in-house media company of Dagger, an Atlanta-based ad agency, has driven the new design.

The design is not a prototype but a cultural connection point between Krystal and the Atlanta community, according to the release. Krystal moved its headquarters to Atlanta 10 years ago.

"We are so proud to be headquartered in Atlanta and to share just a little bit of what we love about this city so much," Thomas Stager, president of Krystal Restaurants LLC, said in the release. "Partnering with Butter has allowed us to showcase that pride in a way that only a first-tier agency like Butter can bring to life. This collaboration has allowed us to tell our story in a way that we know generations of Krystal lovers will appreciate."

Krystal operates nearly 300 restaurants in 10 states.