News
Krystal celebrates National Hamburger Month online
May 3, 2009
CHATTANOOGA, Tenn. — The Krystal Co. is giving its guests big reasons to celebrate National Hamburger Month this May. Krystal is introducing two, new savory Big Angus Burger flavor toppings — Bar-B-Q Bacon Cheese and Chili Cheese — along with a special $5 Krystal Burgers Basket Meal showcasing both Krystal's Original Big Angus Burger and two Famous Krystal hamburgers.
The celebration also will reward guests all month long as Krystal launches the Web siteNationalHamburgerMonth.comand hosts a 31-day social media event featuring more than $3,000 in prizes and a live, streaming video "Krystal Giveaway Show" broadcast from Chattanooga on May 27.
The Bar-B-Q Bacon Cheese and Chili Cheese Big Angus Burgers are both made to order with premium ingredients and served hot off the grill as a Basket Meal that includes fries and a beverage.
The Bar-B-Q Bacon Cheese Big Angus Burger features:
- One-third-pound, 100 percent Black Angus chuck patty
- Sweet and Spicy Bar-B-Q sauce
- Crispy bacon
- American cheese
- Lettuce
- Diced grape tomatoes
- Chopped onions
- Pickles
The Chili Cheese Big Angus Burger features:
- One-third-pound, 100 percent Black Angus chuck patty
- Krystal Pup chili
- Shredded cheddar cheese
- A dollop of mustard
Krystal's special $5 Krystal Burgers Basket Meal will be offered in restaurants systemwide beginning May 11. Available for a limited time only, the meal includes Krystal's two-handed Original Big Angus Burger, two Famous Krystal hamburgers, a generous pile of french fries and a beverage — all for only $5.
Krystal also will celebrate the month online atNationalHamburgerMonth.comand on Facebook, Twitter andUstream.tv. The interactive campaign will engage guests with 31 days of giveaways on Facebook and Twitter and encourage interaction via a live, streaming video "Giveaway Show" on May 27, the Official Krystal Hamburgers Day.
Broadcast via Ustream.tv from Krystal's "3-D" (Drive-In, Dine-In, Drive-Thru) restaurant in Chattanooga, the webcast will have Krystal employees, including vice president of marketing Brad Wahl, interacting with Krystal lovers online throughout the day while giving away $100 Krystal gift cards and other Krystal gear and memorabilia.
To participate in the various social media events, guests are encouraged to become fans ofKrystal on Facebookand followers onTwitter. More than $3,000 worth of Big Angus Burgers, Krystal gift cards and Krystal goodies will be given away throughout the entire month of May.
In addition to Krystal's new Big Angus Basket Meals, the company has plans to launch a series of new food and beverage menu items throughout the year for breakfast, lunch, dinner and various snack times.
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