Marketing

Krystal fans decide brand's new tagline via social media vote

Provided

February 13, 2023

Krystal fans have chosen "Now You Know" as the brand's latest tagline, according to a press release.

2 Chainz, head of Krystal's creative marketing, kicked the poll off on Feb. 6 for fans on his Twitter. This was after Charlamagne Tha God and Ray J echoed 2 Chainz on The Breakfast Club radio morning show challenging brands to let the fans take part in marketing.

"Now You Know." highlights the brands evolution and puts concepts such as The Side Chik campaign, celebrity partnerships, nationwide expansion and even a late-night trip to Krystal with your friends, front and center. Fans voted via social media between the options of "Now You Know." and "Who Else?" for Krystal's new tagline. "Now You Know." won fans hearts and votes by a two to one ratio.

"'Now You Know.' celebrates the idea that our brand has cultivated a strong personality," Casey Terrell, chief marketing officer for Krystal, said in the press release.. "People know us for our delicious food, but they also recognize our cultural resurgence. When we share about what we have been up to and what is in the works we will hear 'I didn't know you all were doing that.' Well, now they know."

Krystal is headquartered in Atlanta, Georgia.