Franchising

Krystal launches refranchising program, takes aim at 500 units

Logo courtesy of Krystal

August 28, 2023

Krystal has unveiled a strategic refranchising initiative designed to propel the expansion of its brand presence. The program involves offering existing company-owned locations in markets previously unavailable for franchising, with a targeted focus on attracting established multi-unit operators who possess a proven track record and a desire to acquire a successful portfolio of existing restaurants and continue to build the market with new locations, according to a press release.

The move aligns with the brand's goal to take its footprint from 300 locations to 500 within the next three to four years.

Krystal's refranchising program is aimed at accomplished multi-unit operators who are eager to extend their reach across the U.S. This initiative will not only invigorate the brand's presence but also create mutually beneficial partnerships that drive growth and innovation.

"Our refranchising program represents an exciting opportunity for Krystal and both new and existing franchisees," Michael, Casey, Krystal CDO, said in the release. "We are inviting proven multi-unit operators to join us in our mission to expand Krystal's footprint and bring our beloved brand and offerings to even more communities across the U.S."

Krystal operates nearly 300 restaurants in 10 states.