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Krystal launches slush beverages
March 26, 2008
CHATTANOOGA, Tenn. — Krystal has debuted a new line of premium slush beverages called Krystal Freeze at its restaurants systemwide. The Krystal Freeze line-up uses syrups made from pure cane sugar and natural fruit flavorings and will consist of seven flavors: Orange, Cherry, Green Apple, Grape, Pomegranate, Blueberry and Coca Cola.
Each Krystal Freeze is made individually to order and served in a 20-ounce cup at the suggested price of $1.79.
In conjunction with the rollout, the company is launching an online campaign that offers tips on coping with sphenopalatineganglioneuraliga, the condition commonly referred to as brain freeze. Tips will be distributed through a series of specially designed emails to Krystal's newsletter subscribers and posted at brainfreezerelief.com and krystalist.com.
The campaign will provide guests with information about the causes of brain freeze and offer a number of home remedies guests can use if they experience the condition. Krystal Freeze drinkers also will be encouraged to share videos of their own brain freeze experiences and tricks they have used for relief.
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