Franchising

Krystal opens in travel center in Tyler, Texas

Photo: Krystal

April 16, 2025

Krystal has opened its first Texas location in more than a decade. The 24/7 restaurant, located in a travel center in Tyler, Texas, marks a key milestone in Krystal's strategy to expand beyond traditional stand-alone stores into high-traffic, convenience-driven formats.

"We're excited to continue expanding our reach, as well as the way we meet our guests," Josh Kern, CEO of SPB Hospitality, parent company of Krystal, said in a press release. "Our focus remains on creating convenient, memorable experiences and we're proud to meet our guests where they are — on the road, in their communities and in the everyday moments that matter."

The brand is focusing on non-traditional growth such as including convenience stores, travel centers and airports — designed to meet the growing demand for fast, flexible dining in spaces where convenience and volume go hand-in-hand. The Tyler location is an example of this approach, positioning Krystal to serve everyone from truck drivers and road trippers to busy locals, according to the release.

Krystal is headquartered in Atlanta and has 300 restaurants in 11 states.