News
Krystal opens modern/retro drive-up restaurant
September 8, 2008
EXTON, Pa. — End-to-end solutions provider for the connected signage market,Scala, has announced that Krystal Restaurants of Chattanooga, Tenn., is delivering a unique customer experience at it '50s style drive-up restaurant.
While Krystal wanted to maintain this "retro" look and feel, the company also wanted to introduce modern QSR efficiencies. Krystal contacted the Hammond Communications Group, who designed a unique digital menu-board experience for Krystal's customers.
The system includes a three-zone layout to narrowcast rich media (video, graphics and audio), a live TV signal and text crawl to multiple displays. Each car stall is equipped with a traditional backlit menu board with 32-inch LCD displays. Hammond customized the solution so that screen content is triggered upon the car's arrival and departure and controlled by the customer, who can elect to scroll through a menu, watch TV and more.
Sensors in the parking stall detect when a car approaches, triggering the digital menu board to activate the screen. The customer selects a meal of choice from the myriad of choices available on the digital menu board. The customer's order is dynamically sent to the restaurant where the order is prepared in the kitchen and "car hops" deliver it directly to the customer's car.
If the customer chooses to eat in the car, the digital menu board provides an entertainment option consisting of a live TV feed for the local Chattanooga area. Audio is piped into the car through a specific station on the car's FM radio.
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