Marketing

Krystal releases Side Chik sandwich with social media influencer

Provided

October 5, 2022

Krystal has announced the release of its Side Chik chicken sandwich, and the brand has partnered with social media influencer Brittany Renner to advertise the new offering, according to a press release.

The new Side Chik sandwiches are the first new menu item since partnering with 2 Chainz as its head of creative marketing.

"At Krystal, we are here to disrupt the QSR landscape and are excited to be working with Brittany Renner as she has a pulse on the culture." 2 Chainz said in the press release. "We know everyone has a favorite already, so instead of fighting to be your go-to, we're happy to be your little something on the side."

The white meat chicken sandwich has a bold and crispy crunch that comes in three varieties: BBQ Bacon Cheese with crispy smoked bacon and tangy bbq; Pimento Cheese and Classic featuring a slather of Duke's mayonnaise and pickle. For breakfast, the Side Chik is available in Classic and Pimento Cheese on a biscuit. And like all things Krystal, the sandwiches are small enough that you can go for two or three in one sitting.

"I'm real, I'm honest, and I'm funny, so I was happy to partner with Krystal since they're a brand willing to be all those same things." Renner said in the press release. "We are combining food, fun and culture into one big moment for this staple establishment. Get ready for some surprises!"