Technology

Krystal Restaurants teams with SiteZeus to drive strategic market planning

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September 1, 2021

In line with its growth plan, Krystal Restaurants LLC will leverage SiteZeus' A.I.-powered location intelligence platform to better understand its customers and choose locations with high revenue potential. The QSR operates 300 restaurants in 10 states, according to its website.

Krystal will use SiteZeus' market planning solutions to build highly accurate models and take a data-driven approach/method to locate top performing trade areas and locations, according to a press release. The brand's real estate team will be able to run comprehensive white space analyses in a matter of few minutes, allowing the firm to move from strategy to execution with both speed and confidence.

"As the market continues to grow ever more crowded and real estate options are more limited, being able to make the right decision fast is key. SiteZeus' solution suite allows our team to run various data-driven market planning studies and pick locations in a matter of days," Tommy Mulkey, Krystal's vice president of real estate and construction, said in the release. "The partnership is a competitive advantage that will allow us to select those higher AUV locations before they slip away."

Krystal is headquartered in Atlanta, Georgia.