Staffing

Krystal taps Casey Terrell as CMO

Provided

August 24, 2022

Krystal has announced that Casey Terrell has been named the company's chief marketing officer. Terrell is a seasoned marketing professional with demonstrated experience in transforming B2C and B2B revenue along with visibility and operations across multiple sectors. He will report to Krystal President Thomas Stager, according to a press release.

"We are thrilled to bring Casey on to our executive team. His extensive marketing experience, focus on innovation, and ability to cultivate cross-functional collaborations will be vital as we continue our aggressive growth plans," Stager said in the press release. "Our company is continuing to evolve; we are actively adding new franchisees and opening new stores in new and existing markets. It's critical that we have a solid leadership team that can steer us into a future that best serves our customers, franchise partners and overall enterprise."

Terrell most recently served as the head of digital transformation for Focus Brands. Prior to that position, he led the marketing initiatives for Schlotzsky's.

Krystal operates nearly 300 restaurants in 10 states.