Franchising

Krystal to enter New Jersey

Photo: Krystal

January 29, 2026

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Krystal is expanding north with its first location in New Jersey. The restaurant, in Union, New Jersey, marks the brand's debut in the Northeast. The unit is slated to open March 2, according to a press release.

The restaurant is led by brand partner Victor Cruz, a former New York Giants wide receiver, Super Bowl XLVI champion and sportscaster.

"Bringing Krystal to New Jersey reflects the momentum we've built and our confidence that Krystal's food and guest experience resonate well beyond the South," Kaitlin Kees, senior director of marketing at Krystal, said in the release. "Partnering with Victor — a football legend with deep New Jersey roots and a genuine love for the brand — makes this opening especially meaningful."

The unit is currently hiring.

"Bringing Krystal to New Jersey isn't just a business milestone, it's personal for me," Cruz, who grew up in Paterson, New Jersey, said in the release. "This is home. I've always believed in showing up, working hard and giving back to the community that shaped me. Now I get to bring a brand I love to the place that raised me, and I can't wait to share it with friends, neighbors and a whole new generation of fans."

Krystal is headquartered in Atlanta, Georgia, and has nearly 300 restaurants.