Staffing
Lee's Famous Recipe Chicken appoints Brian Seitz as director of store design, construction
August 28, 2025
Lee's Famous Recipe Chicken has added Brian Seitz as its director of store design and construction. Seitz brings over 30 years of extensive experience in restaurant design, helping brands elevate both operations and guest experiences, according to a press release.
Already closely connected to the Lee's brand, Seitz most recently led efforts with the design firm behind the company's brand refresh, which introduced the new logo, modern store design and open, spacious prototype layout. His leadership brought that vision to life, creating restaurants designed to elevate both operations and guest experiences while staying true to the Lee's brand heritage.
"Brian has already proven himself as an influential part of Lee's growth," Ryan Weaver, CEO of Lee's Famous Recipe Chicken, said in the press release. "His leadership on design has given us a fresh, modern direction that still honors our heritage, and now he's bringing that vision directly to our franchisees and guests. We're confident his work will continue to shape the future of our brand in meaningful ways."
"The excitement in welcoming Brian to our team comes from the strong foundation we've already built working alongside him," Dan Sokolik, VP of marketing for Lee's Famous Recipe Chicken, added in the press release. "His creativity and passion for the brand has already shaped our rebrand in meaningful ways, and I'm glad he's officially joining us to help finish what we've started and bring that vision to life across the system."
In his new role, Seitz will guide the evolution of Lee's store design from concept to execution across the system. He will support franchisees with both new builds and remodels, ensuring each restaurant reflects the consistency of the brand while enhancing the guest experience.
Lee's Famous Recipe Chicken has more than 130 locations in 12 U.S. states and in Canada.
