Marketing

Lee's Famous Recipe Chicken franchisee signs NIL contract with basketball player

Lee's Famous Recipe Operator Chuck Doran and basketball player Amari Davis. Provided.

September 12, 2022

Far Hills Development LLC, operators of Lee's Famous Recipe Chicken in Dayton, Ohio, has signed a second NIL contract with Wright State University Amari Davis. Davis, a guard, played basketball for Trotwood-Madison before making stops at Green Bay where he earned Horizon League Freshman of the Year honors, and Missouri in the SEC, before returning home to play for the Raiders.

Lee's and Amari will create a social media marketing campaign to advertise the chicken brand, which will include Instagram, Twitter, Facebook, and TikTok. Amari will also make at least one in-person appearance at a Miami Valley, Ohio, Lee's location so that fans have an opportunity to meet and speak with the Trotwood alumni.

Far Hills Development LLC previously signed a NIL agreement with University of Dayton basketball player DaRon Holmes II in January.

Far Hills Development LLC owns 13 Lee's Famous Recipe restaurants.