Operations

Little Caesars becomes official pizza sponsor of NFL

iStock Photo

June 14, 2022

Little Caesars and the NFL have announced a multi-year partnership that names Little Caesars as the official pizza sponsor of the NFL. It's one of Little Caesars highest-profile partnerships to date. The collaboration will continue to build on Little Caesars momentum of incredible growth over the past several years, according to a press release.

"We're thrilled to welcome Little Caesars to the NFL family," Renie Anderson, chief revenue officer and executive vice president of NFL Partnerships, said in the press release. "With a focus on quality and convenience, Little Caesars offers unmatched value for our fans, and we look forward to working together to positively impact communities across the United States."

The deal comes about a month before the start of team training camps, the annual unofficial kickoff of the NFL season. The agreement will offer Little Caesars a set of exclusive marketing rights designed to connect the pizza brand with the NFL, its events and fans. New components like social media games, new products, new packaging and unique promotions will be revealed before the start of the 2022 season and continue throughout the course of the sponsorship.

"This partnership aims to enhance the fun of game day by bringing the quality and convenience Little Caesars is known for to NFL fans across the country," Dave Scrivano, president and CEO of Little Caesars, said. "And because we're the value leader in the pizza industry, hungry fans can enjoy weekly gametime meals at a very affordable price during a time when food prices are on the rise."

Little Caesars has stores in each of the 50 states and 27 countries and territories.