Marketing

Little Caesars kicks off 2nd year as NFL's official pizza

Photo courtesy of Little Caesars.

August 28, 2023

Little Caesars is kicking off its second year as the official pizza sponsor of the NFL with free deliveries through Sept. 10.

Orders placed through the brand's app or online will have a $0 delivery fee without service or small order fees, according to a press release.

"Little Caesars is the industry leader in value," Greg Hamilton, CMO at Little Caesars, said in the release. "We're always looking for new ways for our guests to save, and since delivery and the NFL go hand-in-hand, this is the perfect deal for football fans and pizza lovers alike. We are so excited to offer free delivery that we are starting the week before the first kickoff to the 2023 Season – so fans get a great deal before the games even begin."

The brand is also bringing back a fan favorite from last season — the Pizza!Pizza! Pregame. Those who order their game-time meal can win instant prizes or perks with any purchase and will be automatically entered into a grand prize drawing for a trip to Super Bowl LVIII in Las Vegas at Allegiant Stadium. The game launches Sept. 7.

Little Caesars is also partnering with nine NFL teams to feature specialized branding and in-game activations in their local markets throughout the season. Participating teams include the Detroit Lions, Kansas City Chiefs, Los Angeles Rams, Minnesota Vikings, New Orleans Saints, Philadelphia Eagles, Pittsburgh Steelers, San Francisco 49ers, and the Tampa Bay Buccaneers.

Both Little Caesars and the NFL have a history of giving back to communities, and that continues with the Little Caesars Love Kitchen visiting key NFL event cities throughout the year.

Little Caesars has restaurants in each of the 50 U.S. states and 27 countries and territories.