Marketing

Little Caesars kicks off 3rd NFL season with free delivery, app game

Photo: Little Caesars

August 28, 2024

Little Caesars is celebrating its third year as the Official Pizza Sponsor of the NFL, according to a press release.

The Detroit-based pizza brand will celebrate by making all deliveries free for orders places through the Little Caesars app or online.

"We are so excited to build on the momentum from the last two years of this partnership, starting with offering free delivery once again for season kickoff, helping football fans and pizza lovers make the most of their game day experience," Greg Hamilton, chief marketing officer at Little Caesars, said in the press release. "Little Caesars has always been the value leader in the pizza space, and our partnership with the NFL has been incredibly successful in bringing that value to even more fans. As football and pizza are a perfect match, we're excited to offer free delivery once again this season, making it easier for football fans and pizza lovers to enjoy the game with their favorite Little Caesars pizza."

The brand will also bring back its popular Pizza!Pizza! Pregame, which is launching alongside Little Caesars challenge program designed to incentivize guests to accept challenges and earn rewards in the app. The Pizza!Pizza! Pregame kicks off Sept. 5.

Little Caesars is also building a dream team by partnering with San Francisco 49ers tight end George Kittle and Detroit Lions wide receiver Amon-Ra St. Brown, among others, to star in a series of commercials centering around Little Caesars role as the Official Pizza Sponsor of the NFL. Also, through Little Caesars longstanding partnership with Pepsi, Minnesota Vikings wide receiver Justin Jefferson will have a leading role in a primetime advertisement focused on the Pizza!Pizza! Pregame promotion.

Little Caesars is also partnering with several NFL teams to feature specialized branding and in-game activations in their local markets throughout the season. Participating teams include the Detroit Lions, Kansas City Chiefs, Los Angeles Rams, Miami Dolphins, Minnesota Vikings, New Orleans Saints, Philadelphia Eagles, Pittsburgh Steelers, San Francisco 49ers and the Tennessee Titans.

Little Caesars is headquartered in Detroit, Michigan and has restaurants in each of the 50 states and 28 countries and territories.