Marketing

Little Caesars to return to Super Bowl with game day commercial

Photo: Little Caesars

January 23, 2025

As the Official Pizza Sponsor of the NFL, Little Caesars is making a return to Super Bowl advertising after the brand's first foray into big-game marketing in 2020, according to a press release.

Little Caesars will launch a 30-second commercial during the Super Bowl on Feb. 9.

"We are ecstatic to return to the Super Bowl and are excited to deliver more than just delicious pizza," Greg Hamilton, CMO, Little Caesars, said in the release. "This year's commercial highlights what makes Little Caesars unique in a bold, crazy-fun way, and captures the kind of energy we love to share with our fans. Plus, there might be something new and exciting to reveal about our hottest product, Crazy Puffs, during Super Bowl LIX week."

Little Caesars is in its third year as the Official Pizza Sponsor of the NFL and partnered with its creative agency of record, McKinney, to develop the commercials.

"Working with Little Caesars on this campaign has been an incredible experience," Jameson Rossi, group creative director at McKinney, said in the release. "Their bold, fun, and innovative approach to connecting with their fans aligns perfectly with what we strive to achieve creatively. They are truly unicorn clients and all of us together created a Super Bowl LIX spot that will remind viewers why Little Caesars is such a beloved and iconic brand."

Little Caesars was founded in 1959 and is headquartered in downtown Detroit. The brand has locations in each of the 50 states and 29 countries and territories.