News

Long John Silver's Introduces New Popcorn Shrimp

That Actually Has Shrimp Inside!

July 19, 2005

LOUISVILLE, Ky., Jul 20, 2005 (BUSINESS WIRE)-- Fans of popcorn shrimp have reason to celebrate: Long John Silver's has introduced its new Popcorn Shrimp, and it actually has shrimp inside!"That sounds like a simple concept, but it's amazing how many consumers told us about going to other restaurants and getting popcorn shrimp that was all breading and not much shrimp," said Don Gates, Director of Marketing for Long John Silver's, Inc. "With our new Popcorn Shrimp, we're giving consumers Popcorn Shrimp with shrimp in every bite." Long John Silver's new Popcorn Shrimp debuted earlier this month, and will be the company's featured menu item through Aug. 28. It is available in a Snack Box, which includes a serving of Popcorn Shrimp in a box with a special sauce holder, so customers can eat it on the run. The Snack Box sells for only $1.99.For those who are a little hungrier, the Popcorn Shrimp Combo includes double the shrimp, plus fries, hushpuppies and a medium drink for only $4.99. The Popcorn Shrimp Platter includes three times the shrimp, fries, slaw and hushpuppies for only $6.99. (Pricing and participation may vary by location.) "We are so excited about the introduction of Popcorn Shrimp, we didn't stop at just making a commercial - we made a movie too. The movie stars a six-foot shrimp who goes on a road trip with a pal," Gates said. "The movie, 'Road Trip with ShrimpBuddy,' is a fun way to communicate two important Popcorn Shrimp product benefits: 'It's what inside that counts,' and 'Now, you can take your Popcorn Shrimp with you.'" The movie can be seen at www.shrimpbuddy.com, and several alternate movie endings can be seen at www.ljspopcornshrimp.com. Also featured at the site is a photo album from the road trip and a unique sweepstakes, in which one lucky person will win a ShrimpBuddy road trip! Long John Silver's, Inc. based in Louisville, Kentucky (www.ljsilvers.com), is the world's most popular quick-service seafood chain, specializing in batter-dipped fish, chicken, shrimp and hushpuppies. Inspired by Robert Louis Stevenson's classic Treasure Island, Long John Silver's, Inc. was founded in 1969. Today, there are more than 1,230 Long John Silver's, Inc. restaurants worldwide, and an additional 230 points of distribution in multi-brand restaurants, serving nearly four million customers weekly. Long John Silver's, Inc. is a subsidiary of Yum! Brands, Inc., (YUM) the world's largest restaurant company in terms of system units with more than 33,000 restaurants in more than 100 countries and territories.source:Long John Silver's, Inc.