News
MaggieMoo's lines up summer ice cream promotion
May 27, 2010
MaggieMoo's Ice Cream and Treatery has kicked off its "Summer of Fun" celebration, featuring four Ice Cream Flavors and corresponding Fresh Escape combinations to launch each month throughout the summer. The promotion begins with this month's Watermelon Taffy.
The Summer of Fun celebration ties its new ice cream flavors and Fresh Escape combinations into summertime activities, including visits to amusement parks.
"We're excited to make MaggieMoo's the destination for summer fun," said Jenn Johnston, senior vice president of brand marketing for NexCen Franchise Management, in a news release. "The summer menu was designed to provide our guests with new flavor profiles enjoyed in an entertaining environment."
The four Summer of Fun Fresh Escape combinations include:
- Watermelon Taffy Tower — New Watermelon Taffy Ice Cream, mini marshmallows, rainbow sprinkles and marshmallow topping, now in stores nationwide.
- Fruity Gum Drop — Fruity Gum Ice Cream, Gummy Bears, Rainbow Sprinkles and Marshmallow Toppings, in stores June 15
- Tilt-A-Lemon-Whirl — Lemon Sorbet with Strawberry Topping, in stores July 13
- Churro-Land — Churro Ice Cream, Cinnamon Chips, Mini Marshmallows and Caramel Topping, in stores Aug. 10
MaggieMoo's is managed by NexCen Franchise Management Inc., a subsidiary of NexCen Brands Inc.
Read also,NexCen Brands agrees to $112.5 million sale.
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