Food & Beverage

Marble Slab Creamery debuts a flaming hot option

Photo provided.

August 6, 2021

Marble Slab Creaming is debuting a limited time only ice cream and shake called Cheetos Flamin' Hot.

The sweet heat products are available in store through Sept. 30, according to a press release.

The QSR brand partnered with Frito-Lay/PepsiCo to create the line-up, which features a sweet cream base with Flamin' Hot Cheetos crushed and scattered throughout. A regular size Cheetos Flamin' Hot Ice Cream starts at $5.99 and a Cheetos Flamin' Hot Shake starts at $6.99 for 20 ounces.

"Marble Slab Creamery and Cheetos has a lot in common. Our brands are both fun, witty, youthful and provide a playful release from reality," Annica Conrad, chief marketing officer for FAT Brands/QSR division, the parent company of Marble Slab Creamery, said in the release. "Our Cheetos Flamin' Hot Ice Cream encourages you to not take life too seriously. It's unexpected, a bit surprising and a whole lot of delicious. What's not to love?"

"As a brand, Cheetos loves to work with partners who are as imaginative and playful as we are, and Marble Slab Creamery is a perfect fit," Jessica Spaulding, head of Cheetos marketing, said in the release. "Our fans' biggest passion points are food mashups and we're constantly inspired by how they use Cheetos as an ingredient in their culinary creations. We know they will love Cheetos Flamin' Hot Ice Cream and can't wait to bring a little mischief to summer."