News
Marble Slab, Great American Cookies announce Middle East expansion
March 7, 2010
NexCen Brands Inc. has announced that the company has signed a new multiunit development agreement to expand two of its quick-service brands in the Middle East.
The agreement with existing master developer DRH Group Inc. BVI calls for the development of four Marble Slab Creamery stores in Egypt, a new market for NexCen's franchised brands, over a five-year term. The agreement also calls for the development of 10 Great American Cookies stores in Saudi Arabia and three Great American Cookies stores in Kuwait over a 10-year term.
Under separate franchise agreements, DRH Group, Inc. BVI currently operates Marble Slab Creamery stores in the United Arab Emirates, Bahrain and Kuwait and a Great American Cookies store in Bahrain.
"We are thrilled to announce this commitment by a proven developer to open Marble Slab Creamery in Egypt, our first franchised brand in that country, and open additional Great American Cookies franchised stores in the Middle East," said Kenneth J. Hall, CEO of NexCen Brands Inc., in a news release. "We continue to make progress in our strategic plan for franchise growth in international markets."
NexCen's announcement follows that of other QSR brands developing in the Middle East, including Blimpie Subs and Boardwalk Burgers & Fries, both of which will open franchised locations in Kuwait this spring.
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