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Marble Slab opens in Singapore
July 26, 2009
Marble Slab, which is managed by NexCen Franchise Management Inc., a subsidiary of NexCen Brands Inc., opened its first Marble Slab franchised store in Asia. The new store was unveiled in Singapore under amaster franchise agreementthat was announced in February with Thirtythree Private Ltd.The agreement provides for the development of at least eight franchised stores in the Republic of Singapore over a 10-year term.
"The initial consumer response to Marble Slab Creamery at Iluma, a new seven-story entertainment mall in Singapore, has been very positive," said Chris Dull, president of NexCen Franchise Management. "We look forward to working with our master developer to introduce our fresh made premium ice cream to the Asian market."
The Singapore agreement is in line with the company's strategic plan for franchise growth throughout Asia and in other international markets. It follows Marble Slab'smove into the United Kingdom, with the brand's first store opening there in Dundee, Scotland, in March.
New U.S. flavor debuts
"Blackberry is the perfect addition to our menu for the hot summer months," said Jenn Johnston, senior vice president of brand marketing for NexCen Franchise Management. "The berries are all natural with no preservatives and rich in antioxidants, making the new Blackberry flavor and Crumble combination the ideal summer delicacy."
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