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McDonald's ad agency uses Boston University class in commercial
August 25, 2009
Students in a summer Boston University advertising class will be featured in a reality-based TV commercial for McDonald's that is scheduled to begin airing nationwide next week, according to a story in The Boston Globe. As the students listened to a purposely boring morning lecture, uniformed McDonald's employees (some of them actors) entered the room and handed out McCafe coffees. Developed by Arnold Worldwide, the same agency that created the unscripted "Truth'' national antitobacco ads, the ad depicts their perking up as they receive the coffees. The students were then allowed behind the scenes to learn more about the spot's creative process.
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