McDonald's Arch Card makes fashion statement in New York
December 12, 2006
OAK BROOK, Ill. — McDonald's Arch Card made a stylish statement in New York City Dec. 13 as McDonald's hosted the 'load it, gift it, love it...now wear it' fashion experience featuring R&B singer, Kelis.
The popular Grammy nominee modeled the unique Arch Card "Fashion Original" designed by Jay McCarroll, winner of "Project Runway's" first season. Created with limited-edition Arch Cards, the one-of-a-kind outfit will be auctioned on eBay through eBay Giving Works from Dec. 18-31 with proceeds to benefit Ronald McDonald House Charities.
"Giving is always in style," said Bill Lamar, chief marketing officer, McDonald's USA.
The Arch Card is a big money maker for the fast-food giant, too. Last year, it received more than $40 million in December alone.
