Marketing

McDonald's Australia launches Squid Game Meal

Photo: McDonald's

December 17, 2024

McDonald's Australia has launched a Netflix Squid Game Meal encouraging diners to play the Dalgona Candy Challenge in which mobile players use a pin to try to trace an object out of a large piece of candy without breaking it, according to a press release.

"Squid Game is Netflix's most-watched show, and we're thrilled to bring this cultural phenomenon to life at Macca's," Amanda Nakad, marketing director for McDonald's Australia, said in the press release. "This collaboration gives our customers and fans the unique opportunity to step into the game and experience it like never before."

The exclusive Squid Game Meal includes a QR code that grants access to the game, where players race against time to complete the Dalgona Candy Challenge. In a unique Australian twist, McDonald's has replaced the umbrella candy shape with a more challenging Golden Arches 'M'. Those who succeed will have the chance to win exclusive co-branded merchandise, with a grand prize of $100,000 for one challenger.

The mobile game also features an immersive film that reimagines key moments from the iconic scene, including the original voice of Jeon Young-Soo as the Game Instructor.

This unique partnership extends beyond the meal itself. McDonald's will serve as the single-title sponsor for Squid Game 2 in Australia on Netflix's ad-supported plan, coinciding with the series' global release on Dec. 26, 2024.