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McDonald's Big Lunchbox popping up Down Under

McDonald's is using a pop up restaurant to promote its new rump beef offering in Australia.

October 23, 2014

McDonald's is using a pop up restaurant to promote its new rump beef offering in Australia, according to the Daily Mail.

The "Big Lunchbox" is popping up in cities across Australia, offering free wraps and salads that include rump beef. The tour started in Melbourne and will move next to the Gold Coast, Sydney and Adelaide for three days at a time.

McDonald's is also testing table service and burger customization Down Under.