News

McDonald's breakfast, McCafe boost November sales

December 7, 2011

McDonald's Corp. delivered a strong November performance worldwide, with comparable sales up 7.4 percent.

Performance by segment includes:

• U.S. up 6.5 percent;
• Europe up 6.5 percent; and
• Asia/Pacific, Middle East and Africa (APMEA) up 8.1 percent.

"We're listening to our customers and delivering what they expect from McDonald's by optimizing our menu, modernizing the customer experience and broadening accessibility to our brand," said Jim Skinner, McDonald's CEO. "McDonald's steadfast focus on our customers and our operations under the Plan to Win is driving the sustained momentum of our global business."

McDonald's attributed the strong U.S. performance to its breakfast daypart, everyday value, new seasonal Peppermint Mocha and the Chicken McNuggets promotion.

Although missing from the report, the popular LTO McRib, which was available throughout November, likely also contributed to the bottom line.

Europe posted a 6.5 percent increase in comparable sales for November driven by performance in the U.K., France, Russia and Germany. Throughout Europe, an expanding variety of premium and mid-tier products, promotional food and marketing events, and reimaged restaurants drove the segment's comparable sales increase.

Comparable sales in APMEA were led by Japan and China. APMEA's results were fueled by locally-relevant menus that include daypart value platforms and classic core favorites complemented by compelling customer conveniences.

Systemwide sales increased 9.5 percent for the month.

Read more about operations management.