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McDonald's, Burger King boost value messaging
August 28, 2008
Adweek: McDonald's and Burger King are reinforcing their value messages as consumers deal with rising costs. Beginning Sept. 1, McDonald's will debut five new ads. The first of the spots, "Hip Pocket," plays up the value factor with phrases like, "Fresh flavor with change to spare. I do love the sound of a tasty deal." The new wave of McDonald's ads breaks the same day that Burger King is rolling out its "Reverse pickpocket" campaign in which the King puts money back into consumers' wallets.
Read also The decline of the dollar menu, Burger King intros value Wrappers.
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