McDonald's campaign highlights career opportunities
May 13, 2007
CHICAGO — McDonald's is rolling out a new national advertising campaign that shines a spotlight on its employees and celebrates career opportunities at the fast food giant.
The advertising is part of a larger campaign that includes public relations activities, online banners and a new career Web site. This is the latest in an employment opportunity campaign that was first introduced in 2005.
Central to the campaign is a national television advertisement that profiles the career path of Karen King, east division president for McDonald's USA. King started her career at McDonald's more than 30 years ago as a crew person in Lawrenceville, Ga.
Today, she manages a $10 billion business and oversees more than 5,000 restaurants, approximately 36 percent of McDonald's U.S. system, from Maine to Florida.
Currently, 30 percent of franchise owners, 50 percent of corporate staff, and 70 percent of restaurant managers started as crew. Forty percent of McDonald's top management team got their start in McDonald's restaurants, including chief executive Jim Skinner.
As part of the campaign, new Hispanic advertising will feature Ofelia Melenderez, vice president of the greater Southwest region. Ofelia started as an intern at McDonald's upon graduation from college in 1992 and rose to become a key executive within the company.
