Food & Beverage
McDonald's campaign part of $100M commitment to Ronald McDonald House Charities
November 24, 2020
The pandemic has had a particularly vexing effect on charities — including Ronald McDonald House Charities — which provides resources to sick and injured kids' families. Overall, giving is down. So through Dec. 31, the McDonald's is giving $100 in any individual's name to RMHC as part of its $100 million commitment over five years, according to a company press release.
To participate, customers may post a photo or video of themselves making the RMHC heart symbol or another supportive message to Instagram, Twitter, TikTok or Facebook, along with #HereForRMHC.
Helping McDonald's spread the word are model and TV personality, Chrissy Teigen and singer/songwriter, John Legend.
"Here at McDonald's, we believe there's a difference between being in a community and being part of one. As a company made up of more than 39,000 restaurants around the world, supporting our communities is in our DNA," McDonald's President and CEO Chris Kempczinski said in the release. "I've been so inspired by the way RMHC is there for families, day and in and day out, during the most difficult times in their lives — that's what being part of a community is all about. That's why we're so proud to support this wonderful organization now and into the future."
McDonald's is based in Chicago, with more than 39,000 locations in over 100 countries.
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