Staffing

McDonald's Canada names president, CEO

Photo: McDonald's Canada

July 16, 2025

McDonald's Canada has promoted Annemarie Swijtink to president and CEO. Swijtink currently serves as the managing director of McDonald's Netherlands. She replaces Michèle Boudria, the current Canadian president and CEO, who announced her retirement after a 40-year career with the company, according to a press release.

The leadership changes will take effect Sept.1, 2025.

Swijtink has held the position of managing director of the Netherlands since June 2022. She began her McDonald's career as crew and worked her way to the McDonald's Netherlands headquarters since 2006. Since that time, she has held progressively senior, strategic roles across marketing, digital customer engagement, impact and data analytics.

"Having worked with Annemarie for many years, I've had the privilege of witnessing the impact she has had on our brand and our people," Manu Steijaert, president, international operated markets, said in the release. "Her leadership has not only led to the growth of the Dutch business, delivering exceptional results with regards to sales and market share, but her strategic vision and collaborative approach make her the perfect fit to build on the momentum and propel the brand in Canada into an exciting future."

Swijtink said she is honored to take on the role of president and CEO.

"My journey with McDonald's began as a 15-year-old crew member in Deventer, and it has been a privilege to grow with this iconic brand over the years," Swijtink said in the =release. "Moving from the Netherlands to Canada is an exciting new chapter for me and my family, and I am eager to become a part of the vibrant Canadian community. I look forward to meeting the talented team here and working together to continue building the bright future of McDonald's in Canada."

McDonald's operates 1,450 Canadian restaurants.