Technology

McDonald's celebrates McRib return with limited edition NFTs

Provided

October 29, 2021

McDonald's is creating a limited number of NFTs in celebration of the McRib's 40th anniversary. The limited-edition sandwich returns to participating stores next week, according to a press release.

For those new to the world of NFTs, they are non-fungible tokens — unique pieces of virtual art that can't be duplicated. The McRib NFTs are digital versions of the fan favorite and will be given away to a few lucky fans on Twitter on November 1.

Winners must follow @McDonalds on Twitter and retweet the sweepstakes invitation tweet between Nov. 1 and Nov. 7 from a public Twitter account. By Nov. 12, McDonald's will select 10 fans to receive the exclusive McRib NFT.

McDonald's operates 14,000 U.S. restaurants.