McDonald's CEO focused on basics after loss of two predecessors

Most executives would have their hands full just trying to take on the job of CEO at the world's largest quick-service restaurant chain. But just over a year ago, McDonald's Corp. Chief Executive Jim Skinner found himself named to the job after the company had lost its second CEO in less than three quarters. In the time since, Skinner has counted on his more than three decades with the QSR company to keep a turnaround plan crafted with his predecessors on track.

 

In November, McDonald's knocked out its 30th straight monthly increase in worldwide same-store sales -- an impressive feat given the rigorous competition it faces not only from fellow QSR chains and fast-casual restaurants, but from grocery stores as well. That's a testament to the management of the company, but it's also a tribute to Skinner's capacity to evolve from operations guru to unlikely, though capable, No. 1.