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McDonald's CEO talks business strategy
October 28, 2009
McDonald's CEO Jim Skinner discussed the global chain's business strategy during a Boston College Chief Executives' Club of Boston luncheon.
According to anarticle in the Boston Herald, Skinner focused on what the chain does in each of its markets to stay "customer-centric."
From the story:
Skinner pointed to McDonald's touch-screen kiosks in Europe, home delivery in Asia and the rollout of its specialty coffee program as examples of its innovation.McDonald's caters to their varying tastes by serving shrimp in Japan, beer in Germany, wine in France and Spam in Hawaii -- which has the highest per capita consumption of Spam, according to the CEO.New products being tested by McDonald's include the Big Mac Wrap (a Big Mac in a flour tortilla), frappes and smoothies.
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