News

McDonald's comp sales rebound in August

September 11, 2012

After a slight slip in global comp sales in July, McDonald's rebounded with a 3.7 percent increase in August.

Performance by segment was as follows:

• U.S. up 3.0 percent;
• Europe up 3.1 percent; and
• Asia/Pacific, Middle East and Africa up 5.7 percent.

This is compared to the prior month's performance of negative 0.1 percent in the U.S.; negative 0.6 percent in Europe; and negative 1.5 percent in APMEA.

"McDonald's ability to connect with our customers and deliver what they want – great food at a good value – remains the cornerstone of our long-term success," said Don Thompson, CEO. "I am confident that our three global priorities – optimizing the menu, modernizing the restaurant experience and broadening accessibility to our brand – position us for future growth as we navigate the persistent challenges of today's environment."

In August, U.S. comp sales were boosted by the company's breakfast line, as well as its value offerings.

Positive results in the U.K., France and Russia helped with Europe's sales, and were slightly offset by performance in Germany and certain markets in Southern Europe. Premium food events complemented by value offerings and promotions highlighting McDonald's Olympic sponsorship benefited the segment's performance.

In APMEA, strong results were turned in for Australia and China, along with the positive impact from the shift in the timing of Ramadan. These were partially offset by ongoing weakness in Japan. Everyday value platforms, locally-relevant menu choices and convenience initiatives such as delivery and 24-hour service contributed to APMEA's August results.

Systemwide sales for the month increased 1.2 percent, or 6.2 percent in constant currencies.

Read more about operations management.