News
McDonald's comps sustain growth in April
May 9, 2010
McDonald's Corp. saw global comparable sales grow 4.9 percent in April, the company has announced. Performance by segment was as follows:
- United States up 3.8 percent
- Europe up 5.3 percent
- Asia/Pacific, Middle East and Africa up 3.9 percent
"McDonald's continues to connect with customers through our outstanding menu variety and compelling value, unbeatable convenience and contemporary restaurants," said McDonald's CEO Jim Skinner in a news release. "These competitive advantages have powered our ongoing momentum and delivered another month of strong sales performance."
Top contributors to April's results in the United States were beverages, including new McCafe offerings such as Frappes, core products such as Chicken McNuggets, and an all-day, everyday value message that starts with the Dollar Menu at breakfast.
In Europe, the company's strong performance continued, led by positive sales growth in France, the United Kingdom, Germany and Russia. McDonald's European business continues to benefit from customer-focused strategies surrounding menu choice, everyday affordability and restaurant reimaging.
APMEA positive results were driven by performance in Australia and many other markets. Extended value programs, locally relevant menu variety, convenience and service enhancements contributed to the segment's April performance.
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