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McDonald's digital signage deployment earns award
April 8, 2009
LINCOLN, Neb. — Emerald Coast, Fla., McDonald's franchises have deployed the latest in digital signage designed to inform and entertain patrons with visually compelling, dynamically targeted messaging and content, digital signage software deployer Nanonation has announced. The screens are used as part of a digital menu board system and as promotional screens throughout the restaurant.
Nanonation was awarded the 2009 POPAI OMA Silver award for its digital signage network implementation for the Emerald Coast McDonald's locations and Computer Help, a Florida-based AV and technology integrator.
Each McDonald's location sports five to six digital displays in various sizes and formats (42-inch plasmas, 32-inch LCDs, portrait and landscape mode), all designed to enhance the customer experience.
The screens display a mixture of content ranging from video broadcasts in English and Spanish, and promotional and product information for the complete range of menu items offered by McDonald's.During special events held at each location, customer pictures are uploaded to the system in near real-time to make each patron a part of the experience.
The system is managed remotely as needed or by local staff during events. The system was deployed and managed by Computer Help Inc. and runs on Nanonation's software platform.
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