News
McDonald's Feb. comps up nearly 12%
April 9, 2008
OAK BROOK, Ill. — Comparable-store sales at McDonald's Corp. rose 11.7 percent for February and 8.6 percent for the year to date, the company announced.
Systemwide sales for McDonald's worldwide restaurants increased 19.9 percent for the month. Results reflected strong performance across each business segment, as well as a benefit of about 4 percent from an extra day due to leap year.
February comps increased 8.3 percent in the U.S. as McDonald's market-leading breakfast, premium roast coffee and everyday value offerings continue to fuel performance, company officials said.
In Europe, strong results in the United Kingdom, France, Germany and Russia drove comp sales up 15.4 percent for the month. Europe's combination of premium beef and chicken menu selections, balanced with everyday affordability, continues to drive results.
In Asia/Pacific, Middle East and Africa, February comps increased 10.9 percent.
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